The Los Angeles Chargers today introduced an update to the team’s iconic ‘Bolt’ mark as well as a new logotype in advance of the 2020 season.

The Los Angeles Chargers today introduced an update to the team’s iconic ‘Bolt’ mark as well as a new logotype in advance of the 2020 season.

The 1960s in Los Angeles and its surrounding communities represent classic Americana coastal vibes. Throughout the branding process, the team drew inspiration from the surf, skate and car cultures of this era when creating its new look. While more details are…
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